Arif has been working with a couple of brands at Fortnum and Mason. He has built amazing training programs for them, given the training to the team and built a strong relationship with the staff on the floor , as well as with the host team. We saw big uplifts in sales on the brands after Arif had completed the trainings and he is an asset to any brand that takes him on. Arif has a great personality and gets the team on board very quickly, they have thoroughly enjoyed his training sessions, as they are dynamic and interesting with a focus on how to best sell the products to the customer. Arif pays attention to detail and follows up regularly with me and the team to see how things are going, he really cares about the outcome of the brand and ensuring that sales improve.

Working with Arif and Ai Beauty has made such a positive difference to our company and our ability to communicate and work together with our retail partners. In turn, this has helped us to maximise the opportunities with our partners, and to present our company to them in the very best way. I now feel we have reliable and experienced support in our corner. Arif is easy to work with, reliable, offers valuable input into processes, and his people skills are second to none. I wouldn’t hesitate to recommend him.

I hired Arif to help me re-define our brand message. He is very passionate, committed and he knows the industry well. He clearly knows how customers think and has great ideas on how to translate a concept into a story. It was a pleasure to work with him.

We have worked with Arif on a few projects within the fragrance and beauty industry. His support, knowledge and training helped our consultants to truly understand the brands story, their core values and how to bring the brand to life on the shop floor. His dedication and passion to the cause is not only refreshing but enlightening, and we thank him for playing such a huge part in helping our consultants deliver the informative experience a customer deserves.

Arif is passionate, dedicated and professional as well as proactive. He knows how to talk about the ethics of the brand and share our ideology to our partners. I know I can completely rely on him and trust him when I send him on training and supervising the brand.

Arif is a true professional who is dedicated to delivering the best level of service in all that he does. I've been fortunate enough to work with Arif on multiple projects, observing first hand how motivated and inspiring he is. He is devoted to building his business and I strongly recommend him to any company looking for an ambassador to grow their business.

Arif created the first comprehensive training manual for Rigaud. The manual was very well received by both key retailers and distributors. His professionalism and knowledge of the luxury perfume industry are outstanding. He is also a pleasure to work with.

Arif has assisted with several retail trainings with our team and WOW…… He is a real professional that has his ways to deliver the message across clear and concise. Will not hesitate to have Arif assisting in our future training programmes.

Working with Arif is an absolute pleasure, he is the most wonderful dynamic passionate person and the best most inspiring trainer! He gets the DNA of the brand and he expresses it so eloquently, intriguing everyone

“I started working with Arif whilst he was training and developing multiple brands whilst I was the Department Manager for Beauty in Liberty of London. I was always impressed with the passion and knowledge that Arif brought to all training sessions. He is able to transfer not only brand knowledge but also brand ethos with ease with the ability that I normally only see from brand founders. Arif always pushed for brand positioning, always requesting monthly if not weekly meetings to try and renegotiate the position and visibility of his brands, which he was generally successful with. He always left the floor leaving everyone positive and rearing to start showcasing his training; this always had a direct impact on sales and always improved the customer experience. Arif is a great ambassador for any brand, and I can’t wait to work with him again in the future.”

Arif’s approach to Heal Gel and his work in general was always energetic and dynamic. Being solution led, he always showed strong leadership skills and motivation, always leading by example. Arif coordinated the training publications and the subsequent execution of his training plan. As always he did this showcasing his passion and excellence across all Space NK doors, Liberty of London, Fenwick’s Fortnum and Masons and Clinics. Arif’s training and insight directly related to the growth in all doors by 33% and helped launch us into multiple online retailers. Arif’s approach is multi-dimensional, looking at all sides and aspects of the business to get the desired results. Arif has the ability to find and source new opportunities and bring them to floriation, maximising positive growth. Always transparent, his expertise and outlook make an excellent addition to any brand. His knowledge of cosmetics, Skincare and more importantly what the consumer needs and wants makes him the ideal partner to bring into any business.

“Arif provided excellent brand training at the start and continued to support with regular shop floor visits. His knowledge of ingredients and passion for skincare really enthused the team and gave them the confidence to sell the products with ease. He had a very good work ethic and good communication skills, so we established a strong partnership. He also worked well with members of my Buying team. Arif was very good at looking for new opportunities and we would meet monthly to discuss ideas for brand events to help drive sales. He always demonstrated a high level of dedication and enthusiasm for all the brands he managed. Therefore, I am confident that Arif will show the same level of commitment and professionalism with anyone he chooses to work with.”