Brand Education Management – delivering global expertise and strategy to create and pioneer educational excellence. Pushing boundary’s of not just the client but also the retail partner, creative and innovative educational packages.
Having over sixteen years’ experience in all levels of the beauty industry, Ai Beauty Training is the brain child of Arif Isikgun. Stemming from a passion and years of training experience, from creating global training platforms for multiple brands to delivering and executing field training for sales teams. Working Globally for retailers such as Harrods, Space NK, Liberty, Fenwick’s Group QVC and to name a few. Working previously with luxury bands, Guerlain, Lancome and helping set up and launch global education platforms for niche beauty brands such as Huda Beauty and Hourglass Cosmetics Arif has the expertise to grow and educate any brands teams to achieve their full potential.
Over his many years he has worked in partnership with multiple brands in the beauty sector from Makeup, Skincare, Fragrance, Hair care and Nail care, working alongside and training major retailers such as Harrods, Selfridges, Liberty Of London, Fortnum and Masons, Space NK to name a few.
Arif created Ai Beauty Consultancy for his love of Niche brands and wanted to help smaller brands achieve their huge potential. Wavering heavy full times employee fees, Ai Beauty Consultancy offers flexibility to reflect the needs of the niche business – whether one day per month or five, working on creating a training plan, structure or on field and store visit support; Ai Beauty Consultancy can be catered to all flexibilities, leading to innovative education solutions.
“The beginning of a brands journey is a difficult time, to survive a brand must identify with their customer quickly and their sales message must be clear for a luxury customer journey, ensuring stability and a prosperous future. The brand DNA must flow from the business plan directly to the customer for the ultimate retail experience, this can only be achieved through an innovative education and training approach.”
Arif leads with passion, manages by leading by example and motivates by educating and instilling teams with inspiration which is reflected back to the selling environment and inevitably the customer, securing brand growth and loyalty.